Here in Canada, most of our favorite television shows are American. My favorite show is Mad Men, and oddly enough, it is produced by Lionsgate Television -- which is Canadian. Who knew! The show is set in the fictional advertising agency of Sterling Cooper Draper Pryce, and one of their main accounts is a cigarette firm. The advertisers have requested the advertising firm to whitewash cigarettes and make them appear safe, because studies were beginning to show they were a health hazard. People were dying from cigarette smoking, and that would never do. In Mad Men, everyone smokes, drinks, and generally carries on in ways that would be shockingly politically incorrect by today's standards. Those were the days...
On this side of the border, when we watch Canadian and American television, the main differences we notice between the two countries are the advertisements. In America, the major advertisers are car companies, fast food chains and pharmaceuticals. There is almost a correlation between those three things, don't you think? In Canada, the main advertisements are beer ads, home improvement products and cleaning products. Do we have some sort of a fetish about our homes here in Canada? We also have a lot of travel and tourism advertisements, so it appears that once our houses are sparkling clean, we like to escape.
We also like to think we're the same as our American cousins to the south, but we're really quite different in many ways. Our money is in all different colours, we still spell everything the British way -- neighbour, favour, labour -- we keep changing the words to our national anthem, and we'll keep doing it until we get it right. And we have our own language.
"Please take your runners off the chesterfield while you're eating your poutine, or you won't get a Nanaimo bar for dessert, eh..."
Okay .... what did I just say...?
But mostly, we take our beer -- and our beer ads -- very seriously. Never make fun of a Canuck, or his beer, or you'll suffer the consequences, eh...?